The brands leading the conversation aren't louder They're more credible
Redpoint helps B2B tech companies own the conversation in their market — and turn that authority into PR coverage, pipeline, and sales.
Redpoint helps B2B tech companies own the conversation in their market — and turn that authority into PR coverage, pipeline, and sales.
Whether you need proprietary research, stronger content and sales enablement, or a comprehensive authority strategy, we'll meet you where you are today and show you what comes next.
You need proprietary data behind a campaign, product launch, category narrative, or content program — something your competitors can't replicate and your buyers can trust. We design, field, and analyse the research, build the story, and deliver campaign-ready assets from start to finish.
Explore Original Research →A research project, content initiative, or sales enablement program may be exactly what you need right now. It may also be the first step toward building authority that your competitors can't easily replicate. We'll tell you when we see that opportunity. What you do with it is up to you.
Most companies have expertise. Few become recognised authorities. The difference is having a repeatable system that turns expertise into evidence, evidence into influence, and influence into business results.
We don't just deliver content — we map out where your authority should be in 12 months, then build the evidence to get there. And we execute it reliably, at a senior level, with results tracked in a way your leadership team can see.
No handoffs to junior writers after kickoff. The person in the strategy conversation is the person doing the work.
Our clients consistently tell us our first drafts are 90%+ publication-ready. Your time is spent on decisions, not rewrites.
Missed deadlines break campaigns and erode internal trust. We treat your milestones like our own.
Many of our clients have worked with us for four or five years. The longer we work together, the deeper the authority advantage gets.
Every quarter, you know where your authority stands, what moved, and what the next 90 days are building toward.
“It’s been such a relief to delegate a significant chunk of our quarterly content to Redpoint and know without a doubt it’s going to be created on time and at the level we need.”
Our authority building programs combine original research, strategic content, and a structured activation plan — designed to position your company as the credible source in your market. Depending on your starting point and goals, a program typically includes a flagship research study, a campaign content plan, and a 90-day authority roadmap.
Our engagements are designed for companies ready to make a meaningful investment in their authority — either a flagship research program or an ongoing retainer. We don’t take on one-off content requests, but if you’re not sure whether a full program is the right move yet, that’s exactly what the first conversation is for. Many of our longest-running client relationships started with a single research project before growing into something bigger.
Because it’s yours. Anyone can share an industry report or repurpose someone else’s data. When you own the research, you own the narrative — and your competitors can’t replicate it. Proprietary data gives journalists, analysts, and buyers a reason to quote you specifically, not just your category.
We work exclusively in B2B technology — SaaS, fintech, martech, security, data and analytics, and adjacent sectors. If you’re a B2B tech company building authority with a sophisticated buyer, we know your market well and can move quickly.
Once we’ve had the first conversation and agreed on scope, most programs kick off within one to two weeks. Research projects take between four to eight weeks from kick off to presenting your data findings, depending on the scope of the project.
We track authority metrics quarterly — share of voice, inbound coverage, content performance, and pipeline influence — and report them back to you in plain language. You’ll always know where your authority stands, what moved, and what the next 90 days are building toward.
